Client overview
Our client, a UK-based savings app, was preparing to launch a crowdfunding campaign and needed to engage both existing users and new investors. The company aimed to build strong interest among high-net-worth and sophisticated investors, ensuring a successful funding round.
Key challenges
- Educating Investors: The company needed to effectively communicate its value proposition and growth potential to potential investors.
- Targeting Existing Users & New Prospects: While the existing email base was a priority, reaching new potential investors required a multi-channel approach.
- Maximising Engagement: Encouraging participation in the webinar and investment process required strategic content placement and remarketing efforts.
Our Approach
To address these challenges, we executed a high-impact digital campaign with the following key components:
- Investor-Focused Infographic & Video: We designed and developed a compelling infographic tailored for investors, repurposing the content into an engaging video for social media and email marketing.
- Webinar Setup & Promotion: We organised and promoted a dedicated webinar aimed at investors, providing deeper insights into the investment opportunity.
- Email Marketing Strategy: Multiple targeted email campaigns were deployed, focusing on engaging the existing database and encouraging webinar registrations.
- Paid & Organic Social Media: We launched a paid social media campaign to drive registrations, complemented by organic posts to build trust and credibility.
- Remarketing Ads: A remarketing campaign targeted users who had previously engaged with the initial crowdfunding content, reinforcing interest and driving conversions.
Conclusion
Our focused strategy resulted in strong engagement, with thousands of video views, high webinar attendance, and significant investor interest. By leveraging a mix of educational content, personalised emails, and targeted social media ads, we successfully positioned the savings app’s crowdfunding campaign for success.
