In this digital age, content is king. As businesses strive to attract and retain customers, creating high-quality content has become an essential part of their marketing strategies. However, creating new content from scratch can be time-consuming and costly. That’s where repurposing comes in. Repurposing is the process of taking existing content and transforming it into something new and valuable. In this guide, we’ll explore the value of repurposing and how to get your content found.
Why Repurpose Your Content?
Repurposing your content offers many benefits. Here are a few reasons why you should consider repurposing your content:
- Reach a Wider Audience: Repurposing your content allows you to reach a broader audience. By transforming your content into different formats, such as videos or infographics, you can attract different types of viewers and readers.
- Save Time and Money: Repurposing existing content saves you time and money. Instead of starting from scratch, you can build upon existing content and create something new and valuable.
- Improve SEO: Repurposing your content can also help improve your search engine optimisation (SEO) efforts. By creating multiple pieces of content on the same topic, you can improve your chances of ranking higher in search engine results pages (SERPs).
- Increase Engagement: Repurposing your content can help increase engagement with your audience. By presenting your content in different formats, you can appeal to different learning styles and keep your audience engaged.
How to Repurpose Your Content
Now that you know the benefits of repurposing your content, let’s explore some ways to do it effectively.
- Transform Blog Posts into Videos: Transforming blog posts into videos is an effective way to repurpose your content. You can create a video series that dives deeper into your blog post’s topic, or you can create a short video summary of your blog post.
- Create Infographics: Infographics are a great way to transform complex information into a visually appealing format. You can use existing data from your blog posts to create an infographic, or you can repurpose the information from your blog post into a new infographic.
- Turn Webinars into Blog Posts: If you’ve created a webinar, you can repurpose it into a blog post. You can transcribe the webinar and edit it into a blog post, or you can create a series of blog posts based on the topics covered in the webinar.
- Refresh Old Content: Refreshing old content is another way to repurpose your content. You can update old blog posts with new information or create a new spin on an old topic.
How to Get Your Repurposed Content Found
Now that you know how to repurpose your content, let’s explore how to get your repurposed content found.
- Optimise Your Content: Optimize your content for SEO by including relevant keywords and phrases. Make sure your content is easily shareable by including social media buttons.
- Share Your Content: Share your content on social media platforms, such as LinkedIn, Twitter, and Facebook. You can also share your content on content sharing platforms like Medium and LinkedIn Pulse.
- Promote Your Content: Promote your content through email marketing and influencer outreach. Reach out to industry experts and influencers and ask them to share your content with their followers.
In conclusion, repurposing your content is an effective way to reach a wider audience, save time and money, improve SEO, and increase engagement with your audience. By following these tips, you can effectively repurpose your content and get it found by your target audience.
